RETAIL & E-COMMERCE

E-Commerce Marketing That Scales Revenue

Drive profitable customer acquisition, maximize lifetime value, and scale e-commerce revenue with TMG Velocity performance marketing. From DTC startups to enterprise retailers, we optimize every touchpoint from first click through repeat purchase to build sustainable, scalable growth engines.

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E-Commerce Marketing Is More Competitive Than Ever

Rising ad costs on Facebook, Google, and TikTok squeezing margins and making customer acquisition unsustainable?

Attribution broken after iOS 14, making it impossible to understand what actually drives conversions and revenue?

Customer lifetime value declining as retention rates drop and repeat purchase frequency stagnates?

Modern e-commerce demands sophisticated performance marketing that balances acquisition with retention, brand building with direct response, and short-term revenue with long-term customer value. Generic tactics don't work. You need a data-driven growth engine optimized for your specific product, margin, and customer dynamics.

Complete E-Commerce Growth Solutions

Performance Media & Paid Acquisition

Scale profitable customer acquisition across Meta, Google, TikTok, Pinterest, and emerging channels. TMG Velocity bid management, creative testing, and audience optimization drive maximum ROAS while maintaining healthy unit economics.

Conversion Rate Optimization

Systematic testing and optimization of product pages, checkout flows, and site experiences. Remove friction, reduce abandonment, and increase average order value through data-driven experimentation and personalization.

Retention & Lifecycle Marketing

Turn one-time buyers into loyal customers through sophisticated email and SMS programs. Post-purchase nurture, win-back campaigns, VIP segmentation, and loyalty programs that maximize customer lifetime value.

Marketing Attribution & Analytics

Understand true marketing performance with sophisticated attribution modeling that works in a post-iOS 14 world. Marketing Mix Modeling, incrementality testing, and predictive analytics for smarter budget allocation.

Deep Dive: E-Commerce Marketing Capabilities

Comprehensive solutions across the entire customer lifecycle

Acquisition & Performance Media

Scale profitable customer acquisition with sophisticated paid media strategies across all major channels.

→Meta (Facebook/Instagram) campaign management with advantage+ optimization
→Google Ads including Performance Max, Shopping, and Search campaigns
→TikTok advertising with creative testing and influencer amplification
→Pinterest and Snapchat for visual product discovery
→Programmatic display and retargeting across the open web
→Affiliate and influencer partnership management

"We use TMG as our sole vendor whenever it comes to marketing and branding materials for our various companies. During the many years we have been doing business with them, we have never been disappointed in their work."

Shawn, President

Medical Management Firm

E-Commerce Growth Process

Growth Audit & Benchmarking

Deep dive into current performance across acquisition, conversion, and retention. Identify quick wins and major opportunities. Benchmark against industry standards and best-in-class competitors.

Customer & Data Analysis

Segment customers by LTV, purchase patterns, and behavior. Understand your best customers and how to find more like them. Fix attribution and analytics foundation.

Channel Expansion & Optimization

Scale winning channels and test new acquisition sources. Implement rigorous creative testing, audience segmentation, and bid optimization. Expand incrementally while maintaining ROAS targets.

Lifecycle & LTV Maximization

Build sophisticated retention programs that turn customers into repeat buyers. Reduce churn, increase purchase frequency, and grow average order value through personalization and automation.

E-Commerce Marketing Questions

Answers to common questions from e-commerce founders and marketing leaders

How do you handle attribution after iOS 14 broke Facebook tracking?

What ROAS targets should we expect from paid media?

How do you improve customer lifetime value and retention?

Should we focus on acquisition or retention first?

What e-commerce platforms and tools do you work with?

How quickly can we expect to see results from e-commerce marketing?

Ready to Scale Your E-Commerce Revenue?

Join leading DTC brands and online retailers using TMG Velocity marketing to drive profitable growth, improve unit economics, and build lasting customer relationships.

Schedule E-Commerce Strategy Call View E-Commerce Case Studies