Know What Actually Drives Revenue
Last-click attribution lies. First-click oversimplifies. Platform reporting is self-serving. Our custom attribution models reveal the truth about which marketing activities generate real business value.
You Are Optimizing for the Wrong Metrics
Every platform claims credit for every conversion. Google says their ads drove the sale. Facebook takes credit too. Your email platform reports the same customer as their conversion. Everyone looks like a hero while you cannot determine where to actually invest.
Annual marketing budget invested in channels that do not actually drive revenue
Of marketing teams lack confidence in channel performance data
Sum of platform-reported conversions vs actual business results
Attribution is not a technical problem. It is a strategic intelligence problem. Understanding which touchpoints truly matter requires custom models built on your specific customer journey, not one-size-fits-all platform reporting.
Attribution Models We Build
From simple multi-touch to advanced algorithmic models, we design attribution that answers your specific business questions.
Algorithmic Attribution
Machine learning models that analyze thousands of customer journeys to assign credit based on actual conversion probability. The model learns which touchpoints genuinely influence outcomes versus those that happen to be present.
- →AI analyzes conversion patterns across all customer journeys
- →Credit assigned based on incremental impact, not proximity to conversion
- →Models account for customer quality, not just quantity
- →Continuous learning as new journey data accumulates
- →Statistically validated attribution weights with confidence intervals
Energy & Investment Company
After spending over $100,000 with a larger Dallas-based agency over six months with little return on investment, this energy company was disillusioned and nearly ready to abandon social media marketing altogether. They needed qualified investor leads to fund drilling and development projects.
TMG built a transparent, results-driven social media marketing and advertising system from the ground up, handling onboarding, design, marketing materials, and ongoing campaign management at a fraction of the prior agency's cost.
Attribution Implementation
Data Integration
We connect all marketing platforms, analytics tools, CRM, and conversion tracking to create a unified view of customer journeys. Every touchpoint must be tracked for accurate attribution.
Journey Mapping
We analyze your actual customer paths from first touch through conversion. This reveals which touchpoint sequences occur most frequently and which correlate with high-value conversions.
Model Development
Based on journey analysis and business objectives, we build custom attribution models. Algorithmic models train on historical data to learn incremental impact of each touchpoint.
Insights Activation
Attribution data flows into dashboards and reports that guide budget allocation decisions. Models refresh continuously as new journey data becomes available.
Platform Reporting vs True Attribution
Why you cannot rely on self-reported platform metrics
- ✕Each platform claims 100% credit for every conversion
- ✕Last-click bias overweights bottom-funnel touchpoints
- ✕View-through windows are arbitrarily set by platforms
- ✕Cross-device journeys are invisible to individual platforms
- ✕Walled gardens prevent holistic journey visibility
- ✕Platform incentive is to maximize their reported value
- ✓Credit distributed across actual journey touchpoints
- ✓Full-funnel visibility from awareness through conversion
- ✓Attribution windows calibrated to your sales cycle
- ✓Identity resolution connects cross-device behavior
- ✓Unified view across all platforms and touchpoints
- ✓Objective analysis aligned with your business goals
Attribution Questions
What marketing leaders ask about attribution modeling